"Online dating is definitely a new and much needed twist on relationships," study co-author Harry Reis, professor of psychology at the university, said in a written statement.
Studies in behavioral economics show that the dating market in Western society is grossly inefficient, particularly once people leave high school or college, he said.
But can love really be found by crunching numbers in a computer?
Online matchmaking services like e Harmony and are designed for those who are serious about dating.
"The Internet holds great promise for helping adults form healthy and supportive romantic partnerships, and those relationships are one of the best predictors of emotional and physical health," he said.
But there are downsides to looking for love on the web, according to Reis.
S., scientists at the University of Rochester now report.
Only meeting through mutual friends is a more popular way to meet a mate.
Online dating has become the #2 form of matchmaking in the U.
Unlike traditional sites, they don’t let people browse a database.
Instead, members take a personality test upon signing up with the service, and their answers are entered into a matching algorithm to calculate compatibility with potential partners.
Sure, the pumpkin spice latte (PSL) is delicious, but how excited should one get about a beverage?
It may be that some of the PSL-mania stems from how the drink makes us feel rather than how it tastes.