Having no choices can lead to misery, but too many options can overwhelm and lead you to worry that you’ve chosen wrong.
You can feel confident in your decision about which car to buy when there are only three under consideration, but if there are hundreds, you’ll constantly second-guess yourself and wonder if you could have done better.
How can these sites help you find romance, and what pitfalls should you be aware of?
The same principle applies to online dating: The sheer number of potential partners creates abundant choice.
So if one dater doesn’t suit the bill, there are hundreds more who could be better.
But in real life, after we get to know someone and like their personality, we begin to find them more physically appealing as well (Kniffin & Wilson, 2004).
Making a quick decision based on an online photo doesn’t allow for this slower development of physical attraction and may cause us to dismiss potential mates to whom we could become attracted.